CRM Specialist

Job description

At SolidStake, we believe that powerful ideas deserve bold storytelling. As a venture studio at the intersection of marketing, digital entertainment, and operations, we specialize in launching and scaling brands that captivate audiences and redefine online experiences.

We’re not just strategists—we’re creatives, brand builders, and growth architects. From crafting breakthrough campaigns to driving data-informed performance, our teams blend imagination with insight to shape narratives that resonate and convert. Whether it’s bringing a new venture to life or accelerating one that’s already growing, we move fast, think big, and execute with purpose.

At SolidStake, we foster a culture where collaboration fuels creativity. We champion diverse talent and fresh perspectives, creating space for every team member to take ownership, elevate their craft, and make a real impact. Join us and help shape the brands—and the stories of tomorrow.

Position Overview:

As a CRM Specialist, you will play a key role in building and optimizing long-term relationships with players by delivering relevant, data-driven, and personalized CRM campaigns across the entire customer lifecycle. You will work closely with internal teams to execute retention and engagement strategies that directly impact customer activity, retention, and overall revenue performance.

Responsibilities within the team:

• Consistently executes the company’s strategy through the implementation of campaigns, lifecycle, and journey;

• Builds promotional offers;

• Takes responsibility for the implementation process of the campaign, from execution to analysis;

• Adapts communication content according to customer segmentation (product, value, etc.);

• Configures bonuses using different back-office tools;

• Uses, develops, and creates new communication templates for different channels: email, SMS, Push Notification, Pop-up, and Bonus;

• Ensures that the T&Cs used in campaigns/promotions/bonuses are always updated and information is correct;

• Adopts best practices to develop and deliver personalized and targeted offers;

• Ensures consistency and coherence in the tone of communications to clients;

• Acts as a point of contact for support and internal teams when resolving campaign-related questions/problems;

• Test new marketing tools and platform updates.

Job requirements

Facing the challenges of the role requires:

• A minimum of 1 year of experience in the industry (casino, sports betting, or gaming) and understands the products and customer typologies;

• Has prior experience in creating and sending complex campaigns through multiple communication channels;

• Has experience using CRM platforms, email, SMS, Push Notifications, Pop-ups, and Bonus;

• Possesses excellent planning and communication skills;

• Shows an interest in casinos and sports betting;

• Makes decisions based on data and information;

• Is capable of taking initiative and shows a willingness to learn;

• Has experience using and adapting to new back offices, plus MS Office;

• Possesses organizational skills and can complete multiple tasks, and can prioritize in a fast-paced environment;

• Has exceptional attention to detail;

• Has excellent knowledge of the MS Office suite;

• Is very organized and meticulous;

• Has strong communication and interpersonal skills;

• Has excellent written and spoken English skills.